Trending 5th August 2025 by Ava Grace

So, What Exactly Is A Wedding Content Creator?

"The best of both worlds"

via Pexels

We all love a few candids, right? Some hilarious unfiltered behind-the-scenes? Well, that is exactly what a wedding content creator is all about.

They shoot on the day, the capture the vibe, and they give you a piece of gorgeous, bespoke wedding content to enjoy – the day after you tie the knot!

We spoke to wedding content creator Áine Leech from The Wedding Content Co to give you the inside scoop on everything you need to know about grabbing socials on your big day.

Áine noticed a gap in the wedding industry for high quality, quick turnaround phone content. “Couples wanted to share their day instantly, especially with loved ones who could not attend, and that is where the idea was born,” she says.

With the significant increase in social media use over the last decade, it makes sense that we adapt to the times in all aspects.

The reality is that many of the photos will end up on Instagram now, and not only in a photo album. Therefore, it makes sense to get someone professional to take care of all the hard work.

Why are couples hiring wedding content creators?

If you have ever wished your friends could capture your night out the way you would, or longed to enjoy the moment without being glued to your phone, that is exactly where a content creator comes in. We give your guests the freedom to switch off and be fully present while ensuring your day is documented beautifully.

You will wake up the morning after your wedding to a curated folder of ready to share videos, candid clips and little moments you may have missed, like your best friends arriving or the flower girl dancing before the ceremony. It is modern, intimate and made for sharing.

And when I say “ready to share,” I do not just mean just for social media; these are memories for you, your family and your future self.

What makes a content creator different from a photographer and videographer?

Photographers and videographers create timeless, cinematic keepsakes — and they’re essential. We don’t replace your photographer or videographer; we work alongside them to capture the in-between moments.

A content creator adds something different: speed, spontaneity, and social-readiness. We’re moving through your day capturing real-time content in a discreet, documentary style using our phones. Think of us as your digital best friend: grabbing voice notes, filming reaction videos, catching outfit changes, and putting together short form videos that reflect the energy of your day.

It’s not about replacing the traditional; it’s about complementing it. Rather than your photographer battling all your aunts as they try to get a picture of your first kiss, why not have one content creator who can share the moment with all your guests the very next morning.

What is the standard pricing range for a wedding content creator?

Prices vary depending on the creator’s experience, style, and location, but for full-day coverage, you can typically expect to pay between €100 and €2,000.

Are there any misconceptions about wedding content creation?

One of the biggest misconceptions is that we are just someone with a phone or that we are trying to replace photographers and videographers. The reality is quite the opposite. Content creation is its own craft, about speed, creativity and capturing the tone of the day in a more casual, social first way.

Done well, it complements your professional photography and videography, giving you instant memories while you wait for the polished edits. It is not about choosing one over the other, it is about having the best of both worlds.