The Toy Show Broke Streaming Records This Year – & Rightly So

Pic: Andres Poveda

Did you watch The Late Late Toy Show on Friday night?

We were glued to our tellies and are big fans of Brian Óg and Dory and, really, all the kids!

We certainly weren’t the only ones as this year there were record numbers of viewers watching on the RTÉ Player.

Across the weekend, RTÉ Player broke their Toy Show record with 622,000 streams in Ireland and abroad, including Irish Sign Language streams.

Pic: Andres Poveda

Audiences from 139 countries including streams from all 50 states in America and all eight Australian territories tuned in to watch 250 children take over the Late Late studio.

21 per cent of live streams came from outside of Ireland this year.

As for here in Ireland, over 1.6 million people watched across the weekend, including catch-up viewing on Saturday and Sunday and the repeat broadcast.

Audiences showed their generosity in enormous numbers through their donations to the Toy Show Appeal, raising €4.9 million this year. Children’s charities across Ireland will see the benefit of these funds in the year ahead with the total figure raised since its inception in 2020 now reaching beyond €26 million.

Pic: Andres Poveda

Patrick Kielty said: “I can’t believe it’s over for another year but I’m still buzzing from a magical Toy Show last Friday night. As always that’s down to the amazing kids who knocked it out of the park with their performances, their toy demos and bringing their unique personalities, and to you at home for watching and sharing the love on the night.

“The incredible amount our audience watching at home gave to the Toy Show Appeal this year is mind blowing and the difference it will make to kids and their families up, down and across Ireland is truly humbling. Thank you so much for making it a night to remember.”