Trending 23rd June 2021 by Denise Curtin

What Are The Drinking Rules On Love Island This Year?

Will we see the Islanders party more than usual?

You may or may not have heard this, but WKD has partnered with Love Island for the 2021 season.

Becoming the official alcohol partner, WKD is set to release some limited edition bottles featuring the Love Island branding as well as running a campaign with the show on TV and digital, which will include the likes of interviews with contestants, villa exclusives, clips and stills.

Obviously, word that WKD is now sponsoring the new season of Love Island has got us thinking, will we be seeing more alcohol on the show? And if so, will it be lots of flashy shots of WKD and pretty obvious product placement?

WKD

Prior to this, Love Islanders usually drank alcohol from fancy flutes and wine glasses with their names down the side, similar to the water bottles. Or, like we saw in the winter season, the Islanders drank from colour cups.

Inside the glasses, regardless of the season, the alcohol consisted of some type of prosecco or wine, with a strict alcohol policy in place.

Speaking to Closer previously, Eyal Booker, who you may know from season four, said there was no chance of getting too boozed up with a two drink limit in place.

“It was very, very limited. Max two glasses of wine a night and that’s max!” Eyal told the publication.

As for what you can drink, well, that’s also limited with a choice or beer or wine, no spirits.

“We provide our Islanders with all of the necessary precautionary measures and all alcohol consumption is strictly monitored by our production team,” a spokesperson for the show previously said as reported by Heart radio.

So, it begs the question, what’s going to happen now with WKD on board? Will the Islanders get the option of swapping a wine or beer token for a WKD? Or will the brand incorporate their advertising in different ways like through the Love Island games and via the likes of Love Island’s weekly chat show, After Sun?

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It’s hard to know but what we do know is that they’re going to keep regulations in place with alcohol, as over the years the show has become more careful on what they show and don’t show, even removing the ability to have a cigarette from the main grounds of the villa.

In 2017, season three, you’d see the Islanders constantly chatting and puffing on a cigarette, but in 2018 those rules changed, with Islanders being made stand in a designated smoking area one at a time.

The smoking area is apparently filmed too, according to a source who spoke to OK! but since they frequent the area on solo trips only, we’ve never actually seen any footage from here.

With season seven around the corner, it’s safe to say we’re excited to see what this year is going to bring. Bring it on, starting next Monday, June 28th, 9pm on Virgin Media Television.

Meet this year’s contestants, click here!

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