You’ll Be Put Off Eating Pick ‘N’ Mix Forever By This Grim How-It’s-Made Video

Prepare to revisit your snacking decisions.

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We usually can’t resist the pick ‘n’ mix counter at the cinema, or a GIANT bag of jellies on a hangover day, but after watching this video we’re seriously reconsidering our snack choices.

Belgian filmmaker Alina Kneepkens went behind-the-scenes at a sweet manufacturing plant for Beglium’s public broadcaster VRT, and the resulting video is oh-so gruesome.

Over eten – De weg van een snoepje from Eén on Vimeo.


‘Gelatine’ starts off innocently enough with someone eating a handful of jelly sweets, but it then takes the manufacturing journey backwards. With no narration, the images alone are enugh to do the talking.

Yes, the weird jelly-like paste is pretty manky, as is the machine that pumps it out into skinny, spaghetti-esque stripes before reshaping it and dousing it in sugar.

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And the massive steaming pot of green goo isn’t all that pleasant to look at either.

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But it’s the repeeated shots of animal skins and pig carcasses that really had us reaching for the vomit bucket. As you may or may not know (though if you’re a veggie we hope you do), the gelatine in jelly sweets is generally made from the sheared off skins of animals.

Gelatin is a collagen-based protein found in the tendons, ligaments and tissues of animals, so unless your jelly sweets are specifically listed as “vegetarian” or “vegan,” that’s likely the source of their jelly-like texture.


The production company behind the film calls it “a detailed and truthful story” about food and its origin.

Yep, it’s certainly detailed alright…


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