#MyBlogLife: Lorna Of LC’s Closet Tells Us What It’s Really Like To Live The NYC Dream
Lives: New York
Blog: LC’s Closet
Originally from Ireland, Lorna Ruane is living the dream Stateside. After moving to New York in 2014 with a PhD in fashion branding under her belt, Lorna currently divides her time between a full-time job and her incredibly successful fashion and lifestyle blog, LC’s Closet. We caught up with her to find out what life is like across the pond, and what trends she’s most looking forward to rocking this A/W.
What first sparked your interest in blogging?
Interestingly enough, I first became interested in blogging through Pinterest. I had a major obsession with Pinterest and discovered so many of my favourite bloggers that way. At the time I was coming into the final year of my PhD, exploring fashion brand relationships, and I knew academia wasn’t for me. So I started my blog to develop new skills and the rest is history.
What is your go-to style day to day?
Simple, minimal, monochrome! I love a good splash of colour with any look but since I moved to New York I feel like my wardrobe has been taken over by neutral coloured pieces. I find them so versatile. Plus it makes it simple to put an outfit together with when time isn’t on my side.
What style will you be rocking this Autumn/Winter?
I’m so excited sweater weather is nearly here! I’ll definitely be layering up in cosy knits. I don’t always follow trends but I am a little obsessed with ruffles at the moment. I’ll be investing in ruffle shirts, sweaters and dresses in A/W16 for sure. I’m also loving contrasting stripes and colours on pieces, so you can be sure I’ll be sporting some of those over the next few months.
Where does your outfit inspiration come from?
A lot of it comes from my head or ideas I get when I’m in shops or out and about. My mind constantly goes into overdrive with all the outfits I could wear when I see something I want. As well as the outside world, I of course take inspiration from print and online magazines, Pinterest and other blogs.
You’re on Instagram, Snapchat, Twitter and more, but what’s your favourite social media platform?
I love Snapchat! It’s such a fun and easy way to show what I’m up to. As it’s so quick, it’s also very real, there’s no room for pretence. Snapchat makes it easy to engage with people and reply to any messages I receive. That said, I still love Instagram too.
Who do you admire in the fashion blogosphere and why?
To be honest, I admire anyone who puts themselves out there with a blog. It’s really such a hard thing to do.
Who’s one fashionista you would most like to meet?
Mira Duma! Her style is out of this world. I would say Olivia Palermo but I saw her when I was running out for a juice last week in New York. Yes, I totally fangirled but I have a feeling I’ll bump into her again.
New social media platforms are popping up constantly, many of which are aimed at bloggers. Do you feel pressurised by this?
Yes and no. There is a little pressure to constantly be on top of what’s going to be the next big thing, but a lot of the time I think it’s pressure we put on ourselves.
Do you feel blogging is important when trying to build a profile in fashion?
Yes. A hundred thousand percent. I’ve lost count of how many major fashion figures have said they would never hire someone who doesn’t have a blog or some platform that showcases what they are capable of.
How do you find balancing blogging and your 9-5?
It’s hard. One of the stand out things I hear from other bloggers is that they never imagined how much time it would take. It’s definitely tough when you work full time too. I know myself that I don’t have the work/life balance right at the moment, but I’m working on it. Luckily, a lot of my friends in New York are bloggers too so they totally get it.
What would be your dream position?
If money wasn’t a problem, working for a non-profit for sure.
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