A Massive Penneys Opened In Liffey Valley This Morning And The Pictures Are Crazy

So. Many. Shoes.

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Source: Twitter/@98fm

In the last 18 months, Penneys (or Primark if you’re from out foreign) has massively expanded its global reach. You can now say “Thanks, Penneys” from as far away as Boston and Pennsylvania, with a hape of new US stores added to the company’s list of 310 branches worldwide.

One thing we haven’t seen in a while though, is a new Irish store, and this morning we were treated to just that.

The Dublin-based retail giant launched a brand new megastore at Liffey Valley at 9.30am today, and we have to say, it is just a *little* bit amazing. There were queues outside from early on, with shoppers eager to get a look inside:

Thanks Hun, Penneys! 9 Facts You Didn’t Know About Ireland’s Beloved Store

Plus plenty of celebration to help get the fun started:

Look at all of those untouched displays:

And the shoes. So many shoes:

Budget Style FTW! 8 Times Celebrities Worked Penneys Looks To Perfection

As with all of Penneys’ new stores, there’s a charging area for Snapchat-weary phones:

The best part, though? That would be the in-store Insomnia.

Yup, you read that right. A coffee shop INSIDE Penneys. Is this real-life?

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