Trending 6th December 2016 by Paula Lyne
A Massive Penneys Opened In Liffey Valley This Morning And The Pictures Are Crazy
So. Many. Shoes.
In the last 18 months, Penneys (or Primark if you’re from out foreign) has massively expanded its global reach. You can now say “Thanks, Penneys” from as far away as Boston and Pennsylvania, with a hape of new US stores added to the company’s list of 310 branches worldwide.
One thing we haven’t seen in a while though, is a new Irish store, and this morning we were treated to just that.
The Dublin-based retail giant launched a brand new megastore at Liffey Valley at 9.30am today, and we have to say, it is just a *little* bit amazing. There were queues outside from early on, with shoppers eager to get a look inside:
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Just some of the people waiting for the new Penneys @atLiffeyValley to open this morning! pic.twitter.com/K9Hzy2p5I5
— DublinLive (@DublinLive) December 6, 2016
Plus plenty of celebration to help get the fun started:
On your marks, get set, Go! PENNEYS HAS OFFICIALLY OPENED in #LiffeyValley! pic.twitter.com/dL0q7gtATE
— Liffey Valley (@atLiffeyValley) December 6, 2016
Look at all of those untouched displays:
Getting a sneak peek at the new Penneys @atLiffeyValley and there’s so much to drool over #PenneysLiffeyValley pic.twitter.com/Cac1GaCIp0
— Cathy Donohue (@cathy_donohue) December 5, 2016
And the shoes. So many shoes:
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As with all of Penneys’ new stores, there’s a charging area for Snapchat-weary phones:
So handy! #PenneysLiffeyValley pic.twitter.com/bx2qgyXhkR
— 98FM (@98FM) December 6, 2016
The best part, though? That would be the in-store Insomnia.
There’s an #Insomnia in the new #PenneysLiffeyValley pic.twitter.com/AiXudl42pC
— 98FM (@98FM) December 6, 2016
Yup, you read that right. A coffee shop INSIDE Penneys. Is this real-life?