Move Over Kendall And Pepsi, Now Kylie’s Puma Ad Is Causing Controversy

After all the controversy around Kendall Jenner’s Pepsi ad last week, her family are now in fresh hot water.

Kendall’s little sister, Kylie Jenner, is the face of Puma’s Fierce Strap Flockling running shoes, and it’s not going down well.

Mad air. Don’t care. @KylieJenner sports the new Fierce Strap Flocking. https://t.co/T5C00LNzB3. #ForeverFierce pic.twitter.com/qtoz4PM6UW

— PUMA.eth (@PUMA) April 3, 2017

Fans are pissed off at the sportswear brand for not using a real athlete in their marketing photos.

One woman tweeted, “Instead of using her, why not use a real athlete? Some1 you wouldn’t have to photoshop back to before surgery!”

While another said, “Where did her butt go? Why not put real athletes instead of plastic surgery barbies?”

https://twitter.com/MN_Finn/status/849023071721750529

https://twitter.com/sarabeht/status/852232571966640128

Other people are complaining that Kylie’s pose doesn’t represent a true running form, and say that if people were actually to run like that, it would result in serious injury.

Kylie’s form is more representative of a dancer, apparently.

That Kylie Jenner puma pic makes me angrier than the pepsi commercial what the fuck type of running form is that dawg

— Action Vaxson – The People’s Tweeter (@MrMola_) April 10, 2017

https://twitter.com/hollykeezy/status/850913216347680768

I'm still confused as to why Puma decided to use Kylie Jenner for their fitness line. She's the definition of unathletic. And looks it, too.

— Chante’ (@heyychante) March 29, 2017

However, the reality star is supposed to represent ‘the casual runner’, a runner who hasn’t perfected the correct form yet. Plus, the shoes she’s advertising are designed for training, and are meant to help the person wearing them get better at the sport.

With that in mind, do you think Kylie deserves the criticism?