5 Gorgeous Lingerie Brands That Celebrate Bodies Of All Shapes And Sizes

Vicky S, this is how it's done.

Over the past week, there’s been a lot of chat about the Victoria’s Secret Fashion Show, and whether the very rigid standard of beauty it portrays is, well, outdated.

Somewhat ironically, the brand’s chief marketing officer Ed Razek did nothing for this idea when discussing diversity in an interview with Vogue. Asked if they had ever considered putting transgender and plus-sized models in the show, he said:

Does the brand think about diversity? Yes. Do we offer larger sizes? Yes. Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. The show is a fantasy.

The backlash was swift – who says transgender women and plus-size women can’t be part of a ‘fantasy’? Who exactly is the show for, if women don’t feel themselves represented by it? Because many women certainly aren’t too jazzed about it.


Razek later apologised for the “insensitive” comments, saying the brand have had trans models come to castings, but “like many others, they didn’t make it”.

But the damage has been done – and women are shouting out the lingerie brands that aren’t just stocking larger sizes, but celebrating their LGBTQ+ and plus-size customers.

Curvy Kate

For the gals seeking out cute bras in a D to K cup, Curvy Kate can’t be beaten. The site stocks fab basics as well as the more risquรฉ Scantilly range.

Playful Promises

If you want all the bells and whistles, Playful Promises will deliver, in sizes 32-42 A-G. Their collabs with blogger Gabi Fresh and RuPaul’s Drag Race alum Violet Chachki are just dzuh-vine.

Savage X Fenty


Trust Rihanna to produce underwear that celebrates all body types. The Savage X show at New York Fashion Week earlier this year featured a diverse range of models, and the scanties cater to lovers of sexy lingerie and comfort-seekers.

Lonely Lingerie

Like your lingerie delicate and pretty? You’ll love Lonely, which does wispy, lacy unmentionables from cups A-G. Their models also have visible body hair, rolls, stretch marks and cellulite, and they look amazing.

Simply Be

Last week, as a response to the VS Fashion Show, Simply Be hosted their own We Are All Angels event to showcase their AW18 lingerie range, available in up to size 48K.

“The show is a celebration of women and who they are, eliminating the idea that we are defined by our bodies,” said a spokesperson for the brand. “At Simply Be, we believe that women should be able to wear whatever they want regardless of size.” Yass.