Anastasia Beverly Hills Have Debuted Their Latest Eyeshadow Palette And It Is PRETTY

That packaging though.

Last night, our favourite makeup brand Anastasia Beverly Hills debuted their latest eyeshadow palette.

The palette, named ‘Sultry’, is insanely pretty, but we need ABH to take a day off because we are broke from just splurging on ‘Norvina’.

The announcement came shortly after the brand revealed they would be launching eight super-sparkly shades of loose glitter, so naturally they needed a super-sparkly palette to accompany it.

ABH have been firing these gorge palettes at us this year, however there’s something about this one we haven’t seen before. I mean, look at that glittery packaging.

The palette contains 14 shades – a mixture of intense shimmer and soft mattes. The shades go by the names: Birch, Bloom, Ember, Rose Quartz, Steam Punk, Pearl, Fresh, Noir, Slate, Cyborg, Dystopian, Teak, Twig and Cinder.

About the shades, ABH brand president Norvina said:

It’s a neutral palette that is free of warm orange/browns/reds (bloom is coral). I felt the variety was necessary for ABH. The cool tones are accompanied by neutrals and a pop of coral that I felt balanced the scales.

The foiled shades are super creamy with a lot of dimension and of course same formula as Norvina, or Modern Renaissance, Soft Glam etc.

Norvina said she took inspiration from MAC makeup artists when designing ‘Sultry’. She said:

Growing up I used to look up to Mac artists working the counter in awe, they’re eye looks were always insanely beautiful.

I was most impressed by the cool toned smoked out eyes with a blown out lower lash line. Those memories & them were on my mind when making Sultry.


If the packaging of the palette isn’t OTT enough for you, take a look at the PR box.

I could not find the perfect box, so we designed this one custom, chose matching acrylic to fit the palette and match with the gold roses.

They WENT there.

Sultry launches on 25th September on the Anastasia Beverly Hills official website (they deliver to Ireland). Best start saving.


Have your say

More like this