Are Penneys’ New ‘Cloud Cream’ Blushes A Dupe For Glossier Cloud Paints? Let’s See

It was only a matter of time before Penneys went fully in on the Korean beauty craze – and while they’ve been stocking a range of Korean-made sheet masks for quite some time now, last week marked their first foray into the makeup.

The new K-Pop range features eyeshadow palettes, cutesy tools, and cushions galore, but what instantly caught our eyes were the Cloud Cream blushes.

Anyone who knows the beauty biz will recognise the paint tube packaging (and the name) as a pretty blatant nod to Glossier’s Cloud Paints.

Via Pinterest

We’ve spoken about our love of these gorgeous blushes before – they’re perfect for giving you a healthy, natural flush. But they’re $18 a pop, while Penneys’ Cloud Creams are €3 each… so we wouldn’t mind a cheaper dupe. But do they match up to their namesake?

The Cloud Creams come in two colours – Sunset (peach), and Dreamy (dusky rose).

First off, it’s clear to see that they have more of a thick, creamy formula than the Cloud Paints, which apply sheer and almost liquid.

The colour is almost at full opacity in one swipe – and while a little of the Glossier blush also goes a long way, you would have to work very hard to get a colour this strong.

Are Penneys’ Cloud Creams a dupe for the Glossier Cloud Paints? Only in the packaging. Are they a cream blush that packs a punch? Yes sir.

But we think we’ve found a sneaky Glossier dupe elsewhere in the collection – the Super Cheeky cushion ‘cheek tints’, also €3 each. The shades are a good match for Glossier’s Dusk and Puff, and have a very similar consistency (just go easy on the squeezy packaging to avoid explosions).

Nice, right? We knew you’d come through for us, Penneys.

• glossier
• Makeup
• Penneys