7 Items You’re Going To Want: Chocolate Brown Is This Season’s Big Colour Trend

Whether you're wearing it head-to-toe or mixing it with other colours, chocolate brown is all over our feed this winter.


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Chocolate brown for winter might sound just about as groundbreaking as florals for spring, but this year we’re seeing the colour really take a moment in the spotlight, surpassing it’s dark red and forest green counterparts to become the “it” colour of the season.

Yep, it’s right up there as one of the most worn hues by the fashion pack on Instagram, with every item from brown trousers to turtle necks and coats making the style wish lists.

Let’s not even begin to talk about the hunt that’s ongoing to nab a chocolate brown North Face Nuptse jacket, as seen on TikTok, they appear to be like gold dust. But everyone wants one, because we’re all gone mad for chocolate brown.

See Kendall Jenner rocking the jacket in question below!

Showing us how it’s done, many influencers have started to include elements of brown into their outfits, the rich tones are warm and perfect for the season, plus, you don’t have to go overboard with the colour if you don’t like to. Dressing the shade with neutrals like sand and custard, as well as blacks and denim also works perfectly.


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Here are 7 key items that fit the trend perfectly…

Misspap – knitted midi dress 

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Nasty Gal – belted jacket 

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Motel Rocks – corduroy shirt 

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Urban Outfitters – cosy rib flares

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H&M – brown faux leather trousers 

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Sisters + Seekers – earthwear jumper 

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NA-KD – big arms blouse

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Want more fashion inspo? Check out our edit based on Princess Diana’s look and The Crown (which we’re all hooked on) here!


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