Brow Lamination Is The New Eyebrow Trend, But What Is It And Do You Need It?

It's almost like LVL, but for your brows.

Ah, eyebrows. We put ours through the ringer, and basically went full circle. The 90s brow called for… well, let’s just say they didn’t ask for a whole lot. Then, slowly but surely, we started to see more and more of eyebrows. In a literal sense.

Now, in the world of big brows, we pretty much have plenty to pick from, whether it’s micro-blading or the good aul’ HD brows. But there’s always room for one more, right? Enter brow lamination.

Brow lamination is the latest craze that our eyebrows are basically crying out for. Having originated in Russia, the technique has made its way over the seas to be within our reach, and it’s very exciting. Think fabulous, fluffy, Cara Delevingne-esque brows.

The new, semi-permanent brow treatment works in a similar way to a lash lift, by lifting and tinting each individual hair. Basically, it involves straightening your brow hairs so that they all stand in a particular direction. It’s all about giving your brows a fluffy, more defined yet natural look, using both a tint and chemical solution. The best part? There’s little or no maintenance. The idea is that you won’t have to dedicate any time from your morning routine to grooming your brows. There’s no pencils, gels, or powders needed – because they’re basically picture perfect.

The treatment itself can take between 45 minutes to one hour, as the brow technician works through your brows, laminating and tinting each hair so it sits perfectly in place. This lasts for four to six weeks, so it sounds pretty amazing to us.

It’s also pain-free, unless you opt to get them threaded or waxed too, but that’s totally up to you. The only aftercare you have to worry about is to not get them wet for at least 24 hours (just like a perm!) and to brush them each morning. But hey, these days we basically brush our brows more often than our hair, so that won’t be hard.

Really, we can’t wait to see these fabulously fluffy brows take over. *Runs to make appointment immediately*