Deciem CEO Brandon Truaxe Has Been Removed From His Role By A Judge

The news comes after he accused his own company of "major criminal activity" and closed all stores.

The founder and CEO of skincare company Deciem has been removed from his post by an Ontario Superior Court Judge.

The news comes after CEO Brandon Truaxe accused the people involved in his company of “major criminal activity” on Instagram last week.

The Estée Lauder Companies – who own 28% of the company after purchasing a minority stake in 2017 – started legal proceedings, after Brandon used the company’s Instagram account for his rant.

Following his post, a leaked company email shared with Cosmopolitan UK revealed that Brandon requested for all stores to be closed immediately, and for the Deciem homepage to be replaced with an HTML page. The email also instructed that anyone who “disrespects the guidance will be terminated tomorrow.”

Cult Beauty

Estée Lauder asked the court on Thursday to have Brandon replaced by Nicola Kilner, Deciem’s co-CEO, on an interim basis.

It also requested Brandon’s dismissal from Deciem’s board of directors, barring him from hiring or firing employees and issuing statements on the company’s social media accounts.

In a statement, a spokesperson for Estée Lauder Companies said:

“We are pleased with the court’s decision today, and will be working closely with Deciem’s leadership team to support and guide them as they resume operations and continue to provide consumers with the products that they know and love.”

The Deciem website is now working again, although their Instagram page appears to have been deleted.


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