Er, What? Paris Hilton Just Launched A Collaboration With LIDL

We love a good celebrity/retail collaboration here at STELLAR Towers. Rihanna and Puma, Alexa Chung and M&S, Gwen Stefani and Urban Decay. All flawless collabs, but the latest one to land on our radar has us scratching our heads a bit.

Socialite and hotel heiress Paris Hilton took to Instagram last night to announce details of her new beauty line which she’s launching in partnership with Lidl.

Yup, that Lidl. The budget German retailer.

I‘m so excited to share my new collection from @LidlDe with you! Be the first to get it here: @LidlDe #HereComesParis #Hair #BTS #Blonde #Beauty

A video posted by Paris Hilton (@parishilton) on Dec 20, 2016 at 9:12am PST

Posting a (fairly blurry) teaser video with a Lidl logo, Paris told fans she was “so excited to share my new collection from @LidlDe,” adding the hashtag #herecomesparis. Lidl also shared an update about the collection, which launches tomorrow, Thursday December 21, telling followers the products , available exclusively at Lidl, would make great Christmas gifts.

Paris’s line is only launching in German stores this week, but Lidl Ireland tell Stellar.ie they actually had the range, which includes hairdryers and stylers, on shelves “last week.”

Did you spot Paris’s Lidl collab while you were doing your weekly shop? Tweet us @stellarmagazine and let us know!

• Lidl
• paris hilton