Finally, We Have Some Exciting Details On Hailey Bieber’s New Beauty Brand

Introducing, Rhode.

There’s been rumours for quite a while now that Hailey Bieber is launching her own beauty or skincare line.

She’s keep a lot of it pretty secret, teasing it in vague ways over the last few months.

But now, she’s finally opened up about the brand, even sharing the name.

During a Q&A on her YouTube channel, she responded to a question from her comments which said:

“WHEN ARE WE GETTING RHODE?”

She smiled before sharing:

“OK, I’m not gonna be shady about it. Rhode has been in the works for a very long time, and it is getting so close. It is coming in 2022, and I’m very, very excited.”

She then added: “That’s all I can say for now.”

The model then quickly moved on to more questions about modelling, fears and the role models in her life.

Previously, Hailey gave us some details about Rhode during her chat with Demi Lovato on their podcast, ‘4D with Demi’.

Speaking with Demi, Hailey revealed that there’s a new “business venture” she’s super excited about.


We cannot wait to know more.

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