Founder Of Skincare Brand Deciem Announces He’s Closing Down The Company Until Further Notice

Brandon Truaxe took to Instagram to accuse his own company of "major criminal activity".

Brandon Truaxe, the founder of skincare company Deciem and popular affordable range The Ordinary, is known using his company’s Instagram to voice his controversial opinions.

This time, Brandon has taken to Instagram to claim that he is closing down his company until further notice, due to alleged “major criminal activity”.

View this post on Instagram

Without filters. A revolution is coming. Every one of you who has been laughing aT me will with certainty face criminal prosecution. Estée Lauder Companies Inc. has been the biggest stock promotion. Richard Duntas, Bernard Ass (LVMH), Marica “Tracy” (Bliss, Remedè, Soaper Due Per Shoe), Hyatt (Grand Hyatt, Andaz, er al), Marriott (St. Regis, W, Marriot, et al), So many porn “studios”, nearly all @deciem employees, most of “Hollywood”, Gill Sinclair, India Knight, Caroline Hirons, India Knight, RBC, BMO, Boots, KKR, most of the Lauder family, Estée Lauder Companies Inc., Karim Kanji, Antonio Tadrisi, DF Mc, LVMH, Dia Fooley, Michael Davidson, Hanif, Zark Fatah, Inditex (Zara, Massimo Dutti, etc), H&M, $100 monkey, Too Faced (founders too), TSG, Alshaya, Amanresorts, Erwin Zecha, Oliver Zecha, Steven R Riddle, the Coc and Corcky managers, PRIDE organizers, IT Cosmetics, Nicola L ReadingTons, all of Dishoom, All of Delaunay, David Yurman, Tom Ford, Tim Cooke. McKesson, Rexall, Jamin Asaria, David Jackson, York Heritage and others — sentencing doesn’t begin with any point but sentences like this one do. Ben Affleck, Brad Pitt, George Clooney, Michael Less, Stephen Spellberg e.T., AON are also included with certainty. ARGO stood for “Ali Roshan GO”. You idiots. Father, please please be safe if you can for the next few hours. I love you all. -Brandon (RIYADH, please be EXTREMELY CAREFUL in the next few hours). Aurora (TSX) : you are finished. Michael Basler, Gordon Wilde, David Trinder, Eric Jacobs, Allan Gerlings, Dalton Pharma SS, Michael OH CON ELLE, Charm IS T A 007, Robert Jones, Cascade, Prince Al Walid, The White Company, Obagi (brand and doctor), Freedom Health, ESHO-isT, Alexandru Serban and baggage, Apotex: Goodbye also. Peace is coming. ?? ?. It’s clear now. @esteelaudercompanies @richardbranson @realdonaldtrump @gowlingwlg_ca @zuck @musicianjessecook, et. al.

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on

“This is the final post of Deciem. We will shut down all operation until further notice, which is about two months,” Brandon says in the video, before asking viewers to take him seriously. He also goes on to allege that “almost everyone at Deciem has been involved in major criminal activity.”

“Almost everyone at Deciem has been involved in a major criminal activity which includes financial crimes and much other. You have no idea what a solider I’ve been for more than thirteen years.

“I’ve been made fun of, as a porn actor, and as a f**king drug dealer and everything, for thirteen years and it’s all ending now.”

The video was posted to the brand’s main Instagram account alongside a lengthly caption that made no sense whatsoever.

View this post on Instagram

@musicianjessecook: ? Beyond Borders.

A post shared by Brandon Truaxe (@btruaxe) on

“Every one of you who has been laughing at me will with certainty face criminal prosecution,” it reads. The statement is followed by a long list of high-profile names — both people and companies, including Brad Pitt and Stephen Spielberg.

This isn’t the first time Brandon has been involved in drama. In April, he fired Deciem’s entire United States team, and in June, it was announced that Deciem was leaving Sephora for a rumored move to Ulta. Deciem is no longer sold at Sephora, but the Ulta partnership seems to have never materialised.

Despite this, the company has been wildly successful since its launch, and received an investment from Estée Lauder in 2017.


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