Great News – Penneys’ Own Brand Makeup Is Officially 100% Cruelty Free

Penneys’ beauty range is getting bigger and better all the time – they’re on the ball with every new trend, and quick to bring out their own versions of cult products.

If you’re trying to keep your makeup bag cruelty free, and wondered if Penneys’ budget-friendly beauty bits could possibly fit the bill, wonder no more.

Today, Cruelty Free International announced that the retailer’s PS Beauty range has been certified as 100% cruelty free.

The products will soon bear the organisation’s Leaping Bunny logo, which appears on cruelty free cosmetics across the globe.

Cruelty Free International CEO Michelle Thew said they’re ‘delighted’ to be able to award the certification to Penneys:

We want to congratulate Primark for demonstrating it’s possible to bring high quality cosmetic products to the high street without inflicting suffering on animals.

Yass! Fair play Penneys. More of this from affordable and luxury beauty brands please.

• cruelty free
• ps beauty