It's a collaboration with beauty guru Alex Steinherr.
So we know that Penneys have seriously upped their beauty game over the past few years, but their latest skincare launch is taking things to the next level.
The retailer has collaborated with former Glamour Magazine beauty director Alex Steinherr on a collection of 20 products designed to be mixed and matched to target different skin concerns.
“I am asked every day to recommend a range of products to suit a range of budgets, so when Primark approached me to create a skincare line, I knew we could create something really special that worked both in terms of price and performance,” she said. That sounds very good to us, TBH.
The collection is split into five ranges, each containing four products all priced between €4 and €6:
Isn’t that packaging very expensive-looking? We’re impressed. In keeping with Primark’s recent Leaping Bunny certification, the products are cruelty-free, vegan-friendly, and contain no nasty ingredients like parabens or sulfates.
The range is available in selected Penneys stores from October 8 – is it tempting you?