Huge Beauty News! Cult Brand Morphe Is Coming To Boots Next Month

They're giving the people what the want.

There was great excitement earlier this year when Fenty Beauty arrived at Boots, making Rihanna’s beloved beauty line just a little bit more accessible to us.

But there’s more: The retailer has just announced that cult US beauty brand Morphe is coming next month.

For anyone not familiar with the name, Morphe is the brand that does those HUMONGOUS eyeshadow palettes in the black plastic casing.

It’s been a staple of Instagram/YouTube MUAs for years now, and has produced some hugely successful collaborations with the likes of Jaclyn Hill and James Charles. But most importantly, it’s super affordable – their 35-pan eyeshadow palettes cost around €26.

The Boots drop coincides with the launch of another such collection with Jeffree Star, which includes an eyeshadow palette (surely set to sell out), brush set, and setting spray.

Morphe lands at select stores and online from September 12, but you can join the waitlist now to get the chance to shop 24 hours before everyone else.


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