Kat Von D Has Responded To Fans Accusing Her Of Charging Full Price For Sample-Sized Eyeliners

The beauty community think they've sniffed out a 'scam', and they're up in arms.

Kat Von D has had to respond to claims that her full size eyeliners contain the same amount of product as the mini ones, despite being twice the price.

In several viral Facebook posts, customers have opened up the packaging of the full size (€21) and mini (€9) Tattoo Liners to find the same size eyeliner cartridge in each.

“Kat Von D really been putting a sample size eyeliner into a longer shell tube and selling it to my dumb ass for triple the price,” read one.

Facebook/Faith Kostrzewski



So, are KVD customers getting scammed? Er, no, says the cosmetics brand.

Responding to the backlash on Instagram, Kat herself explained that though the cartridges are the same size in all components, the contents are different:

The product fill on our full size Tattoo Liner is 0.55ml, while the product fill for the mini is 0.2ml – that’s over double the amount of product. Any brand who has an eyeliner with a similar component on the market will tell you the same thing.

“You need that much cartridge space for the pigment to flow out. Hope this helps explain any confusion out there,” she continued.

To illustrate her point, she posted a photo comparing her liners to the cartridges from the full size (which contains 0.5ml) and mini version (0.25ml) of Stila’s Stay All Day Liquid Eyeliner:

One Twitter user opened up her Fenty Beauty liner and found the same thing:

Customers now have questions about the ‘extra space’ in the full size packaging – why not put in more product? Is all this done to ensure it performs well and doesn’t dry out?

Beauty brands, you might just have to divulge your secrets on this one. The people want the truth…