Missguided’s Latest Campaign Is All About Celebrating ‘Flaws’ Like Freckles, Scars, And Birthmarks

The photos are stunning.

Missguided have just launched an new ad campaign focusing on women who have skin conditions, aiming to celebrate our perceived ‘flaws’ and ‘imperfections’.

In a statement about the campaign, the fashion retailer said:

We collaborated with six empowering women who have inspired us to capture their uniqueness in our #InYourOwnSkin campaign. These babes continue to challenge the world’s perception of beauty and exude the confidence to be comfortable #InYourOwnSkin.

For the campaign, Missguided enlisted the help of six gorge ladies with skin conditions such as scarring, psoriasis and albinism. The stunning photos from the campaign’s shoot show the model’s real, beautiful bodies in an attempt to encourage women to be comfortable in their skin. Each of the models also share with us their story of ‘imperfection’.




























“Isabella is a university student who caught her shirt in a house fire when she was 17, leaving her with scarring across her right arm and back. She hopes to normalise disabilities and disfigurements through modelling, as well as attending university and having exams.”















“Maya (@mbajsb) has the rare condition Epidermolysis Bullosa (EB) which affects 5,000 people in the UK and 500,000 people worldwide. Maya’s positive attitude and outlook on life inspire her to raise awareness of the condition through modelling. She is a true figure of inspiration and empowerment.”

























“As part of our Keep On Being You series, we caught up with social media influencer and plus size model with albinism @joannedion_ about being confident in your own skin, the best advice she’s ever been given and how to live authentically as yourself.”















“Beth is a university student who has psoriasis, we street cast her for this campaign locally in Manchester. This is her first campaign and first time modelling and we hope she does more.”




























“We caught up with full-time model @pollyellens for our #InYourOwnSkin campaign. Polly is a full-time freelance model with beautiful and striking freckles on her face.”















“We met Mariana Mendes for our new #InYourOwnSkin campaign. Mariana is a 24-year-old Brazilian model and fashion designer, born with a birthmark on her face. She has learnt to love the way she looks and empowers others through body positivity on social media.”

Read the full interviews with the stunning models on Missguided’s blog.


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