Pretty Little Thing Is Selling A Gas Denim Thong Now, If You’re Into That Sort Of Thing

Has festival fashion GONE TOO FAR?!

Just when you thought denim shorts couldn’t get any further up your arse, Pretty Little Thing go and make a denim thong.

Yes. We wouldn’t lie to you. Here it is:

Wowee! The ‘denim knickers’ are part of the brand’s festival collection, which makes some amount of sense, but still. Here’s the description of them on the site:

Dare to wear these fierce denim knickers girl. Team these with some killer chap trousers and matching bralet for a show-stopping festival outfit that is gonna get you noticed for all of the right reasons.

‘All the right reasons’? Are you sure about that?

They’ve helpfully supplied a picture of them paired with the aforementioned chaps, and it’s… a whole lot of look. Dirrty-era Christina Aguilera would be very proud, though.

The denim thongs have gone a bit viral on Twitter, leading them to be completely sold out on the UK site:

Unfortunately (fortunately?) they’re not available to buy on the Irish store just yet, but we’ll be keeping an eye out for them floating around the various summer festivals this year. Bum cheeks here, bum cheeks there, bum cheeks everywhere!