Have We Reached Peak Pig? M&S Is Now Selling Percy Pig Mince Pies And Swiss Roll

Honestly, it's Percy's world, we just happen to live in it.


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In the past couple of years, Percy Pig set goals for world domination and wow, talk about smashing it. The once humble jelly has now transformed into an empire of products that’s only growing and growing.

From an extensive sweet range to spreads, ice cream, mini bites, advent calendars and souvenirs, Percy is one hard worker and now, has just released mince pies and Swiss roll for Christmas.

The mince pies feature the iconic Percy raspberry jelly on top, as well as pink fondant icing with a fruity filling and sweet pastry. We just know these pies are going to be snapped up in a heartbeat, and potentially, Percy’s best product yet.

Have we reached peak pig? You’d think it, but Percy keeps surprising us, getting better and better.

Making sure to keep with the Christmas theme, M&S has also released a range of Percy Pig Christmas wrapping, Christmas cards and even, a Christmas Eve “Pigmas” box.


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In other news of supermarket mascots, Aldi’s Kevin the carrot is back in action with his new Christmas advert.

Last year we saw Kevin working hard in fighting off the ‘leafy blinders’, and this year, he’s putting his little veggie skills to the test again, and flying through the skies, Top Gun style, alongside a turkey – he truly can do it all our Kevin.

The advert opens with Kevin flying along in his fighter jet, with wingman Lieutenant Turkey by his side. While appearing to be in total control with Santa Claus even making a brief appearance, things soon turn to disaster as Turkey accidentally ejects Kevin from his seat. Spiraling downwards Kevin’s parachute goes on fire, with the hashtag #whereiskevin appearing on the screen.

You can read more about that here!