The “Creatable World” dolls can be styled with short or long hair, and skirts or pants
Mattel, the company famed for creating the little blonde plastic doll we all spent our childhoods playing with, has just created a gender-neutral range of dolls.
The new line named “Creatable World” was unveiled to the public on Wednesday. Kim Culmone, the company’s executive who led the team that designed the new dolls said that the collection’s intention was to create toys for children which reflected our culture and society.
The range showcases six dolls with different skin tones and hair types. Each doll also comes with different hair length and wardrobe options. The facial features are gender-neutral, so the dolls don’t start out with any feminine or masculine features, allowing the child playing with them to create how they look.
— MATTEL (@Mattel) September 25, 2019
At the launch Kim said:
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels”
“Through research, we heard that kids don’t want their toys dictated by gender norms. The line allows all kids to express themselves freely, which is why it resonates so strongly with them” she continued.
The collection will go on sale in October but will only be available online for the first few months of their launch, and are set to cost €28 plus €12 shipping.