Ariana Grande’s Latest Sponsorship Deal Is A Random One To Say The Least
She does love clouds..
Ariana Grande is the face of a new cloud-inspired Starbucks drink.
The coffee chain has been teasing their latest campaign with some intriguing (and satisfying) ASMR Insta videos featuring clouds all week.
The company also started tweeting secret messages to its followers, encouraging them to zoom in on photos of clouds to reveal some cute messages, one of which read “thank you, next”.
Hmmm, where have we heard that before?
Zoom in on the heart. ? pic.twitter.com/h9MuCBJQRo
— Starbucks Coffee (@Starbucks) March 4, 2019
Turns out Starbucks was hyping up its new iced “Cloud Macchiatos” in caramel and cinnamon, which have a cold, airy foam on top, hence the “cloud” name.
Why the “thank you, next” reference, then? Well, Ariana Grande (lover of clouds) is the face of the new drink. It makes sense, seeing as the girl loves clouds so much she tweeted the word 98 times in 2018.
Ariana herself also teased the collaboration yesterday with a tweet of two cloud emoji, one coffee cup emoji, one black heart emoji, and today’s date.
?☕️☁️?…. @starbucks 3/5
— Ariana Grande (@ArianaGrande) March 4, 2019
Ariana confirmed her involvement in the campaign and celebrated the drink’s release by tweeting a photo series that showed a Starbucks barista making her a Cloud Macchiato in her home, then suggesting that her fans “try the soy version.”
— Ariana Grande (@ArianaGrande) March 5, 2019
For now, the drink is only available Stateside – but potentially Ariana’s influence could result in it travelling to us here in Ireland.
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