Hayu STELLAR InstaStar 2023: Beauty InstaStar Under 50k Nominees, sponsored by Kerry Hanaphy

Time to start voting!

We’re back and better than ever!

The Hayu STELLAR InstaStar Awards are returning for their third year this September – and it’s safe to say that we are so excited to crown the brightest and best in online content creation.

This year, we are once again joined by our amazing title sponsor Hayu, as well as so many other incredible category sponsors including Pandora, Penneys, Laura Mercier, Kerry Hanaphy, Perfectil, Instagram, Schweppes, Schweppes, and Tayto Occasions.

Taking place on Friday, September 8th in one of Dublin’s gorgeous and most exciting new venues, the Dean Townhouse, we’ll be celebrating the best Ireland has to offer when it comes to shining bright online across 12 categories: InstaStar of the Year, Rising InstaStar, Fashion InstaStar Over 100k, Fashion InstaStar Under 100k, Beauty InstaStar Over 50k, Beauty InstaStar Under 50k, Wellness InstaStar, Travel InstaStar, Home & Lifestyle InstaStar, Foodie InstaStar, Comedy InstaStar, Podcast InstaStar, as well as Best Dressed on the Night.

On the night, guests can enjoy some delicious drinks at the Dean Townhouse bar, a fun photobooth, and some tasty food too.

Take a look at the incredible nominees for Beauty InstaStar Under 50k, sponsored by Kerry Hanaphy, below – and make sure you cast your votes here NOW!

Karla K @karlakartistry

Karla, the co-host of The Unpopular Opinion Podcast, is not only a skilled makeup artist but also an avid traveller. She seizes the opportunity to explore the world’s beauty and make the most of her journeys.

Ben Sun @bensunmakeup


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With over 20,000 followers on Instagram, celebrity makeup artist Ben Sun showcases his incredible work online. Having contributed to numerous campaigns and shoots, he possesses years of expertise and skill in the industry.

Nicole Gaffney @colegaffneyy


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Nicole is a fashion, beauty, lifestyle and fitness influencer. And after getting engaged last year, Nicole is also preparing for her wedding December 2024.

We can’t wait to see what makeup look she pulls out for the wedding!

Rebekah O’Leary @RebekahwithLove


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Rebekah O’Leary loves to give her followers the inside scoop on her favourite new trends, and beauty products through her gorgeous Insta pics. Rebekah is GIVING in the outfit inspo department, while growing her digital influencing power.

Jade Foley @itsjadefoley

Jade, a Cork based makeup artist, has amassed an incredible following of almost 80k on TikTok. Her engaging content includes make up videos, insightful vlogs and wig styling content.

Laura Drury @theglamshamrock

Laura Drury’s candid blog on parenting and beauty has garnered an impressive following of nearly 30,000 dedicated readers. During her maternity leave in 2020, she found a passion for content creation and digital marketing, all while experiencing the responsibilities of being a mum.

Words by Jakub Leszkiewicz