Hayu STELLAR InstaStar 2023: Fashion InstaStar Under 100k Nominees, sponsored by Penneys

Time to start voting!

We’re back and better than ever!

The Hayu STELLAR InstaStar Awards are returning for their third year this September – and it’s safe to say that we are so excited to crown the brightest and best in online content creation.

This year, we are once again joined by our amazing title sponsor Hayu, as well as so many other incredible category sponsors including Pandora, Penneys, Laura Mercier, Kerry Hanaphy, Perfectil, Instagram, Schweppes, and Tayto Occasions.

Taking place on Friday, September 8th in one of Dublin’s gorgeous and most exciting new venues, the Dean Townhouse, we’ll be celebrating the best Ireland has to offer when it comes to shining bright online across 12 categories: InstaStar of the Year, Rising InstaStar, Fashion InstaStar Over 100k, Fashion InstaStar Under 100k, Beauty InstaStar Over 50k, Beauty InstaStar Under 50k, Wellness InstaStar, Travel InstaStar, Home & Lifestyle InstaStar, Foodie InstaStar, Comedy InstaStar, Podcast InstaStar, as well as Best Dressed on the Night.

On the night, guests can enjoy some delicious drinks at the Dean Townhouse bar, a fun photobooth, and some tasty food too.

Take a look at the incredible nominees for Fashion InstaStar Under 100k, sponsored by Penneys, below – and make sure you cast your votes here NOW!

Billykiss Azeez @billykiss

Keep an eye out for Billykiss in 2023, as she is definitely a creator to watch! With impeccable fashion sense, the 25-year-old has amassed an impressive following of 88k on Instagram and 40k on TikTok. Her talent and influence were recognised when she was honoured as influencer of the year at the Black and Irish awards in 2021.

We’re excited to watch this star as she continues to progress!

Freya Broni @freyabroni


View this post on Instagram


A post shared by Freya Broni (@freyabroni)

This midsize fashion queen is a brilliant content creator. With 50,000 followers, Freya has gained a cult following due to her unique style and showcases her passion for sustainable fashion through her Depop account!

Erica Cody @ericacody


View this post on Instagram


A post shared by Erica-Cody (@ericacody)

This DWTS alum is also a singer and song writer. Erica released her debut EP Leoness in 2019 and has recently released her new song ‘Cry Baby’. Erica also exudes style effortlessly!

Katja Mia @katja_miaa


View this post on Instagram


A post shared by Katja Mia (@katja_miaa)

Katja has achieved remarkable success in the realms of social media, modelling, and more recently, television. She is absolutely killing it on Ireland AM!

Aisling Chan @aislingchan

Aisling is a Dublin based blogger and an all-round babe. She has been very vocal saying everyone can be trendy, but it’s personal style that sets you apart.

Louise McSharry @louisemcsharry


View this post on Instagram


A post shared by Louise McSharry (@louisemcsharry)

The creator of the Catch up with Louise McSharry podcast, Louise is a broadcaster known for her work on RTE 2fm, and lately has been absolutely killing it with her fashion choices.

Words by Jakub Leszkiewicz