Here’s How To Do Hailey Bieber’s Sugar Plum Fairy Makeup

Another day, another viral makeup trend.

Image via Instagram, @haileybieber

It feels like we blink and there’s a new viral makeup trend doing the rounds.

And more often than not, they’re inspired by Hailey Bieber!

This time, the model and makeup mogul is blowing up for showing off her ‘sugar plum fairy’ makeup, inspired by her love for The Nutcracker. (Same, Hailey, same!)

@haileybieberwhen I was 16 I was the Sugar Plum Fairy in the Nutcracker.. this is my 2023 version of that makeup. My go to vibe for the holiday season! 🍬✨♬ Dance of the Sugar Plum Fairy (Tchaikovsky) – Ian Post

The look is characterised by frosty pink eyes, heavy blush and shimmery highlight, pulled together with glossy pink lips and a smattering of little freckles.

So, how can you achieve this sugar plum fairy vibe?

Let’s get into it.

Step 1: Brows

Hailey’s ‘brows are full and fluffy, so we’d recommend filling through any sparseness with a pencil and setting them with a sturdy brow gel.

We’re big fans of the BPerfect Indestructi’Brow pomade and powder duo, and their Brow Hold Wax to keep everything in place!

Step 2: Base

For her base, Hailey keeps it low-key and natural, using a brightening concealer and subtle bronzer to lift and warm her face.

We love the Real Techniques Brightening Concealer Brush for keeping product light and well blended!

The Kash Beauty Skin Glaze Bronzer works beautifully for adding gentle, buildable warmth.

If you’re keen on a little faux freckle, try out the SOSU Cosmetics Bespeckle Pen! 

Step 3: Blush

We always recommend using both a liquid or cream blush along with a powder, as it’s the part of your makeup that fades first.

Nars Cosmetics Liquid blush in orgasm is a gorgeous soft pink that looks extremely close to Hailey’s!

Then, we love the Too Faced Cloud Crush Blush in Golden Hour to make your look super rosy and long lasting.

Hailey buffs the powder up high onto her cheekbones and into her eyelid crease – don’t be afraid to be liberal!

Make sure to brush a little over the bridge of your nose too, for a true winter fairy aesthetic.

Step 4: Eyes

When it comes to eyes, you want a look that’s super pink and shimmery – we’re talking sugar plum fairy here!

To start, Hailey buffs her blush from her cheeks up into her crease (see Step 3).

Then, she uses a creamy, glossy pink base – the Charlotte Tilbury Eyes to Mesmerise Pillow Talk cream shadow is to die for.

Hailey doubles up on product here, so add a frosty shadow like the Mac Pop Dazzleshadow in Last Dance for that extra dimension!

For mascara, opt for a soft brown shade like Hailey’s.

Step 5: Highlight

Hailey pats her highlight in very high up on her face, to draw the eye line upward and create a lifted look.

Again, you want to double up with both a liquid or cream highlight and a powder.

Our favourite highlight products come from Laura Mercier, for the most ethereal and mesmerising shimmer!

We love pairing the Laura Mercier Roseglow Liquid Highlighter with the Face Illuminator Highlighting Powder in Devotion, for a gorgeous and rosy glow.

Make sure to pop a little on the tip of your nose too.

Step 6: Lips

We know exactly what Hailey has on her lips – it’s her brand new limited edition Peptide Lip Tint in Jelly Bean! 

The colour is described as a sheer, shimmery pink, making it perfect for that sugar plum fairy aesthetic.

To line, Hailey seems to stick to her usual lip colour of choice, a reddish brown colour.

Try the Lip Definer in Shade No. 02 from Victoria Beckham’s makeup line to enhance your lips for a pout as fab as Mrs. Bieber’s!

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