Insta Creep: Gemma Collins Thinks Gucci Are Using Her For Style Inspiration, And She’s Kinda Right…

In our gossip column, we indulge our nosiest desires and delve deep into what the celebs (and ‘celebs’) are doing on social media. Who’s tweeting and deleting? Who’s shady faving? Let’s find out.

Gemma Collins is convinced that Gucci are using her for style inspo, and like… we can see it? 

The reality TV star and queen of memays posted a photo comparing a Gucci dress to that iconic orange shoulder-padded ensemble that launched a thousand tweets:

The dress that made me a MEME QUEEN!

The similarities are there. We can’t think of any reason why Gucci would NOT want to pay tribute to Gemma, TBH.

So Kim Kardashian is naked on Instagram again. But it’s for a reason this time! She got pretty much everything out to promote her new KKW fragrance, Body.

The perfume both inspired by and presented in the shape of her own body. They literally took a mould of it for the bottle:

Body will be unveiled fully (har har) next week. But in the mean time, you can see loads of it here.

Rihanna has given us the first glimpse at her new lingerie line, Savage X Fenty. Swit. Swoo.

We’re beginning to think that she could sell us anything. Even if we’d look horrendous in that bodysuit, we’re thinking about it. Lort.

And now it’s time for… #WilloughbyWatch

*Sponcon = sponsored content. Who’s flogging what, and WHY?!

As if to counteract the £400+ dress from earlier in the week, today Holly wore a £10 shirt. Are the masses pleased? Eh, no. “Skirt and shirt are both fab but defo not worn together!” “Oh no, what have they done to you Holly.” Ah here.

• insta creep