Trending 11th February 2021 by Denise Curtin
Introducing Méid Denim, The Irish Brand Creating Flattering And Sustainable Jeans
STELLAR PROMOTION: First launching in November 2020, Méid Denim is brand we're all about to get familiar with.
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We all know the struggle when it comes to jeans. Trying to find a pair that fits well often feels like an impossible task and one Irish woman used that very inconvenience as the inspiration behind her brand new fashion label.
Spending two years working on careful research, craft and design, Megan Geraghty Byrne started her mission to create the perfect pair of jeans, and now, has launched her very own all-inclusive brand, Méid Denim.
“I have always found jeans do not fit me well and it was hard to find the perfect jean,” explains Megan. “I decided to start this new label because I found a lot of other brands were not supplying above a UK16 in Ireland. I chatted to lots of friends and family and discovered they were experiencing the same dilemma when shopping for jeans.
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“It was a really common problem. The shops that did supply them, categorised them as curve or plus size. I have always prided myself on being creative, so I thought there must be a better way to design top quality jeans that fit well, and which just happen to go from size 8 to 22.”
Creating one style, in three colours with eight sizes from UK 8 to UK 22, Méid Demin’s concept is simple, yet effective. Create a pair of jeans, the hardest working staple in the wardrobe, that make everyone feel confident and comfortable. The jeans retail for €97, but you can get 15% off by shopping with the code VALENTINE15.
Incorporating the Irish language into the brand, with Méid meaning “size”, Megan also named her three styles of jeans after Irish words – grá, oíche and uisce.
Gra jeans – shop here
Oíche jeans – shop here
Uisce jeans – shop here
Another major factor for Megan when creating the brand was sustainability. As we all are very much aware of the impact that fast fashion has on our planet, Megan wanted to make sure that her brand was made as consciously as possible, showing accountability, where she sourced everything and most importantly, that it gave back.
“Méid Denim is making a conscious effort to undo any negative impact that denim manufacturing causes to the planet. With every order a tree will be planted for the customer from Méid Denim. This a step forward to help fight climate change and is a gift to the planet. All our packaging is compostable, and the jeans will be packaged in a 100% cotton bag that can be reused for many other things, which is a nice little additional bonus!”
Now, that’s what we like to hear.
Méid Demin is exclusively online for now, at www.meiddenim.com
Use the code VALENTINE15 to shop with 15% off the full collections!
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