Kim K Has Addressed The Controversy Surrounding Her New Kimono Shapewear Range


View this post on Instagram


A post shared by Kim Kardashian West (@kimkardashian) on

Kim Kardashian West has responded to criticism surrounding her new shapewear range.

The reality star launched the line, named Kimono, this month featuring a collection of bodysuits, bras and underwear.

And while many Spanx fans are excited about the star’s new pieces, others are taking issue with the name.

Of course, Kimono is traditionally known as a Japanese garment and in more recent times it’s associated with long Japanese robes.

People were even more annoyed to find that Kim was appliying for trademarks.

But Kim is sticking by her decision to keep the name, according to a recent statement.

The star said that it was “a nod to the beauty and detail that goes into a garment.”

“I understand and have a deep respect for the significance of the kimono in Japanese culture,” the 38-year-old told the New York Times.

She added that she has no plans “to design or release any garments that would in any way resemble or dishonour the traditional garment.

She added, “My solution wear brand is built with inclusivity and diversity at its core and I’m incredibly proud of what’s to come.”

Speaking about the trademark she added: “Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment.”

Have your say

More like this