Love Shopping? H&M Bosses Are Launching A New Brand And It Sounds Deadly

H&M has announced it’s launching a new brand, called Arket, this autumn and we’re very, very excited.

The Swedish retailer said this new brand will focus on a range of essentials for women, men and children, as well as some homewares… so basically everything. Huzzah.

However, the difference between Arket and H&M is that the new brand will be a bit more pricey, with an emphasis on materials, function and fit.

We’ll be able to browse and shop the collections online from this autumn, or if you’d rather get a feel for the items, book a trip to London where Arket’s first store will be opening at the same time.

There are no plans yet for a store to open in Ireland, as Brussels, Copenhagen and Munich are next on the list.

It’s only a matter of time though, right?