Trending 16th August 2024 by Jade Hayden
The Skim: Lively v Baldoni, & The Weird World of (Potential) PR Stunts
STELLAR PROMOTION: It's a weird time to be on the internet
Unless you’ve been living under a rock, you’re probably aware of the It Ends With Us drama / alleged PR stunt / odd enough press tour.
We are, and we’ve been chatting all about it on the latest episode of The Skim.
This week, hosts Bronwyn and Jade unravel the drama of It Ends With Us, the rumoured Blake Lively and Justin Baldoni feud, and consider whether PR stunts (whether this is one or not remains up for debate) ever work?
And yeah, sometimes they do, okay? This ep considers potential PR stunts including the ups and downs of J-Lo and Ben Affleck’s romance, and the buzz around Taylor Swift and Travis Kelce. Plus, we explore the genius promo behind The Blair Witch Project.
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Listen to the full episode below: