This Grey Woolly M&S Jumper Is ALL Over Instagram Right Now And Here’s Why

Source: Instagram/@thefrugality

After a fairly mild December and January, weather-wise, we’re nervously awaiting a proper cold snap in the next couple of months, which can only mean one thing: it’s time to start stocking up on woollens.

The perfect knitted jumper can be tough to come by, but a certain grey one has caught our eye of late.

This fluted sleeve number is from M&S, and retails at €47.50. It comes in grey and pink, and if it looks familiar, that’s because it’s been popping up on Instagram again and again in the last couple of weeks.

First, Alex Stedman of The Frugality wore it:

Sunnier climes yesterday #TheFrugality

A photo posted by Alex Stedman (@thefrugality) on Jan 12, 2017 at 12:41pm PST

Then WhoWhatWear re-posted:

This is the £35 sweater everyone’s suddenly become obsessed with. Tap the link in our bio to shop and see the key buy in action. // Photo: @thefrugality #rg

A photo posted by Who What Wear UK (@whowhatwear.uk) on Jan 12, 2017 at 12:05am PST

Here’s Irish blogger Joana Leite from Style Traces rocking hers:

< @mandsireland > got me winter ready from head to toe read all about it on www.styletraces.com direct link in bio sending you all GOOD vibes for this #Monday in my #MarksandSpencer NEW look and #newpost with #shoppinglinks #ad #Marksandspencerstyle

A photo posted by JOANA LEITE (@styletraces) on Jan 16, 2017 at 4:53am PST

Oh, and Laura Bergin from Style By Laura is a fan too:

Mermaid sleeves

A photo posted by Laura Bergin (@stylebylaura) on Jan 22, 2017 at 7:23am PST

M&S buyers seem to have a knack of picking styles that gain cult status, as was evidenced by the Great Suede A-Line Skirt Craze of 2015, and it seems they’ve done it again.

Obviously it’s no coincidence that the same jumper is being seen over and over – the retailer’s PR team have probably had something to do with it in a few cases – but with sleeves like that and a price point of under €50, we’re happy to jump on board with the trend.

• Fashion
• jumper
• m and s
• Marks And Spencer
• Viral
• winter
• woollen jumper