This Grey Woolly M&S Jumper Is ALL Over Instagram Right Now And Here’s Why

You can snap one up for €47.50.

Screen Shot 2017-01-23 at 12.32.36

Source: Instagram/@thefrugality

After a fairly mild December and January, weather-wise, we’re nervously awaiting a proper cold snap in the next couple of months, which can only mean one thing: it’s time to start stocking up on woollens.

The perfect knitted jumper can be tough to come by, but a certain grey one has caught our eye of late.

marks and spencer

This fluted sleeve number is from M&S, and retails at €47.50. It comes in grey and pink, and if it looks familiar, that’s because it’s been popping up on Instagram again and again in the last couple of weeks.

First, Alex Stedman of The Frugality wore it:

Sunnier climes yesterday #TheFrugality

A photo posted by Alex Stedman (@thefrugality) on

Then WhoWhatWear re-posted:

Here’s Irish blogger Joana Leite from Style Traces rocking hers:

Oh, and Laura Bergin from Style By Laura is a fan too:

Mermaid sleeves

A photo posted by Laura Bergin (@stylebylaura) on

M&S buyers seem to have a knack of picking styles that gain cult status, as was evidenced by the Great Suede A-Line Skirt Craze of 2015, and it seems they’ve done it again.

Obviously it’s no coincidence that the same jumper is being seen over and over – the retailer’s PR team have probably had something to do with it in a few cases – but with sleeves like that and a price point of under €50, we’re happy to jump on board with the trend.