It’ll be available online this autumn.
H&M has announced it’s launching a new brand, called Arket, this autumn and we’re very, very excited.
The Swedish retailer said this new brand will focus on a range of essentials for women, men and children, as well as some homewares… so basically everything. Huzzah.
However, the difference between Arket and H&M is that the new brand will be a bit more pricey, with an emphasis on materials, function and fit.
We’ll be able to browse and shop the collections online from this autumn, or if you’d rather get a feel for the items, book a trip to London where Arket’s first store will be opening at the same time.
There are no plans yet for a store to open in Ireland, as Brussels, Copenhagen and Munich are next on the list.
It’s only a matter of time though, right?
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