How Swedish Influencers Are Taking Instagram By Storm And What They’re Doing Differently

The ‘less is more’ statement is beyond true with these Swedish influencers!

We are currently loving the clean minimalism of Scandanavian fashion. From neutral colours to adding gold jewellery or a funky bag for a dramatic outfit enhancement, they know how to pull off effortless chic down to a fine art. They have changed the loungewear game drastically with ribbed vest tops and flowy neutral trousers at their peak. And now, seeing as we are all currently living in casual wear, we can definitely learn a thing or two from these girls!

From models to streetwear enthusiasts, we have rounded up the seven must-follow Swedish accounts on Instagram.

Matilda Djerf


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Evening wear has never looked so good! Feeling the need to glitz and glam on a night out? The Swedes disagree… Opt for an effortless black dress that hugs your curves, some strappy heels and an cute statement bag for a pop of colour.

Lisa Olsson


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The Stockholm-based entrepreneur is the queen of smart workwear. You may be worried about looking frumpy in oversized clothing, but the Swedish girls are showing us how to do it. As

pictured, we are expecting to see a lot more of these Bottega Veneta style pouches for the Summer. Take a leaf from Lisa’s book by pairing it with some comfy trousers, a collared knit and a long-line jacket.

Hanna Schonberg


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But of course we’re gonna add a loungewear look! These brief shorts are giving us major SKIMS vibes… The Kim K collection is definitely catching on. It’s all about details with Hanna Schonberg, even with the simplest of outfits, she pairs the drawstring ties to the hoodie colour.



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The digital fashion entrepreneur loves a chic neutral look. The classic white shirt is definitely a long-living trend and is becoming more and more versatile with different cuts, styles and lengths. Plus it’s an easy piece to play around with; you could pair with denim jeans as seen on Kenza, tucked into suit trousers or layered with a bandeau top to create a corset look.

Lovisa Barkman


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Owner of the fashion brand Peonias, she stans an elegant, easy look. Blazers are definitely sticking around for the summer! We are predicting lots of pastel femme suits for 2020. From her own collection, she is pictured wearing a puff-sleeve, deep-V blazer, paired with a bucket belt that cinches the waist and a pair of skinny suit trousers.

Anna Winck


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The self-proclaimed vintage fanatic loves everything with a hint of colour. Matching nails is a clean fashion statement that seems to be appearing more frequently among Swedish influencers.

With red, pink, fuschia and blue all making an appearance, contrasting colours are going to be a hit for summer!



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The Swedish blogger and designer Hanna Friberg is bringing back the statement bag and shirt. Square tortoise shell sunnies, denim flared jeans and an oversized shirt is a definite look for summer!

Josefin Lavold


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With her own crossbody bag collection, Josefin Lavold is an self-made influencer and Youtuber from Stockholm. We have been eyeing up these dainty cropped cardigans lately… Anyone else? We are loving them in powder blue, baby pink and sage green. She pairs the cardi with a tie-knot headband and a cute pink gingham dress.


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