Skincare: Kim Kardashian Swears By THIS Wallet-Friendly Serum

We are LIVING for these Kardashian tips and tricks.

Searching for the secret to anti-ageing skin like Kim Kardashian? Look no further! The queen of beauty has let us in on the product she uses to keep her skin looking youthful, and it’ll cost you less than €10.

In a blog post on her website titled “How I Slow The Ageing Process”, Kim said she uses the retinoid 2% emulsion from skincare brand The Ordinary.

The Ordinary is one of the umbrella brands owned by beauty company DECIEM, which is known for their wide range of skincare products for an affordable price. That’s right, looking after your skin no longer has to cost an arm and a leg.

The retinoid 2% emulsion used by Kim is described by Cult Beauty as “a lightweight serum that is the perfect antidote to common signs of ageing” and says it “targets everything from fine lines and wrinkles to uneven skin tone, to prolong your skin’s youthful ‘bounce’ and radiance”.

Now we obviously know that Kim is fond of her luxury products, and according to, her beauty routine comes in at roughly $1,000 for makeup and $2,000 for skincare. However, you can pick up The Ordinary’s retinol serum for €9.80 directly from the DECIEM website or from Cult Beauty for £8.00.

With this bargain we’ll be looking youthful in no time!

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