Meet Pat McGrath, The ‘Self-Made Billionaire’ Whose Brand Is Now Worth More Than Kylie Cosmetics

Where's her Forbes cover?

Earlier this month, people got a good laugh out of Forbes naming Kylie Jenner a ‘self-made billionaire’.

They pointed out that being born into wealth isn’t exactly the definition of ‘self-made’:

The funny thing is, there actually is a self-made female billionaire out there who is also in the business of beauty, and her name is Pat McGrath.

The 48-year-old makeup guru, who has been described as “the most influential make-up artist in the world” by Vogue editor, Anna Wintour, has just signed a $60 million deal with investment firm Eurazeo Brands. The sudden influx of $$$ sees her brand Pat McGrath Labs’ estimated value go to over $1 billion dollars.

Pat started her company on her own a little over three years ago, self-funding the line for the first year. Now the company’s net worth surpasses Kylie Cosmetics ($800 million), and the internet is questioning why Pat didn’t get a Forbes cover, given her rapid success and billionaire status.

So who is this actual self-made billionaire? Here’s everything there is to know on the world’s most revered makeup artist.

Sending you all LEGENDARY LOVE xx Pat ⚡️⚡️

A post shared by Pat McGrath (@patmcgrathreal) on

McGrath’s love for make-up came from her Jamaican-born mother, who raised her and her sister as a single mother in Northampton.

Growing up in the 1970s and 1980s with a passion for make-up was difficult for McGrath, and she regularly speaks about the struggle to find cosmetics to match her skin tone. Speaking to the Guardian, she said she and her mother would find themselves creating their own make-up to suit them by mixing products. Still to this day, she has had no formal training in make-up.

McGrath first broke onto the scene when she moved to London at the time of the club kids during the 1980s. Her bright quirky makeup helped her crack into the makeup industry, where she began creating looks for Vogue as well as fashion houses like Prada, Dolce and Gabbana, and Dior. Basically, if you’ve admired the makeup in a magazine or on a runway, Pat is probably behind it.


GREEN with ENVY ⚡⚡⚡ Slay all day long with this EPIC EYE from #MOTHERSHIP II: SUBLIME. ⚡⚡⚡ SHOP THE RESTOCK TODAY on PATMcGRATH.COM _________________ #PMGHowTo #Tutorial Step 1: Exaggerate the crease & shade inner socket with PermaGel Ultra Glide Eye Pencil in ‘Shade’ Step 2: Using a blending brush, soften the edges with ‘Dark’ pigment & extend into wing Step 3: Define shape using ‘Xtreme Black’ pigment Continue wing to lower lash line with PermaGel Ultra Glide Eye Pencil in ‘Shade’ Step 4: Line waterline with PermaGel Ultra Glide Eye Pencil in ’Xtreme Black’ Step 5: Highlight brow bone with ‘Skinshow Glow’ pigment Step 6: Swipe ‘Blitz Emerald’ onto lid with a flat brush Step 7: With a detail brush, highlight inner lid with ‘Astral Ghost Orchid’ pigment Step 8: Apply ‘Blitz Emerald’ to lower lashline Step 9: Highlight inner corner with ‘Bronze 005’ pigment Step 10: Apply mascara and false lashes

A post shared by Pat McGrath (@patmcgrathreal) on

Pat McGrath Labs was launched in 2015 with the now beloved Gold 001, a stunning gold pigment that sold out in six minutes online. Since then, it has expanded to eye palettes, a lipstick line, and the now-iconic glitter lip kits:

McGrath says she wants to “change how people think about makeup, and disrupt the status quo”, and we for one are here for seeing less of the same instastun makeup and more unconventional looks.


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