Fashion and Beauty 21st May 2019 by Megan Roantree

Rihanna Has Shared The First Look At Her Fenty Fashion Line

You'll be saving up a while for these pieces...

 

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“I’ve been slowly evolving throughout the fashion world,” says #Rihanna. “First wearing it, buying it, being recognized for my style and then collaborating with brands. I never just wanted to put my name on something and sell my license. I’m very hands-on, so I wanted to take it slowly and gain respect as a designer.” Click the link in our bio for a first look at @badgalriri’s new fashion line @Fenty, created in partnership with #LVMH, and to read her full interview with the playwright @JeremyOHarris. Photographed by @KristinLeeMoolman, styled by @SuzanneKoller, makeup by @lauren.parsons, hair by Yusef (@yusefhairnyc), manicure by Jenny Longworth (@jennynails), set design by Andrew Tomlinson (@tomotattle).

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We always knew that Rihanna was out for world domination.  First there was music, which got better and better. She dabbled in acting, in films like Battleship, Home and more recently Ocean’s 8. Then she moved on to makeup and launched the hugely popular Fenty Beauty followed by her lingerie range Savage X Fenty.

So the next step had to be fashion, and along came FEИTY. Rihanna partnered with LVMH, which includes brands like Christian Dior, Ceilne and Louis Vuitton.

This week, she shared the first look at the collection on Instagram. It’s tailored and neutral and pretty much what you’d expect from a high-end launch by Rihanna.

 

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The beige suit jacket above is $1,100 and the trousers are $485. The shoes, also part of her collection are $625.

 

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The denim corset dress, above, will set you back $810.

 

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“I want to be as disruptive as possible,” says #Rihanna. “The brand is not traditional. There is no runway show. It’s a new way of doing things because I believe that this is where fashion is going to go eventually.” When Fenty.com goes live on May 29, it will be one of few luxury brands to commit fully to online sales: There are no plans for runway shows, flagship boutiques or third-party sales through department stores. New clothes will instead “drop” each month on the website, similar to the model pioneered by the streetwear brand Supreme. Click the link in our bio for more on @badgalriri’s new fashion line @Fenty, created in partnership with @LVMH. Photographed by @KristinLeeMoolman, styled by @SuzanneKoller, makeup by @lauren.parsons, hair by Yusef (@yusefhairnyc), manicure by Jenny Longworth (@jennynails), set design by Andrew Tomlinson (@tomotattle).

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While this seems like the natural next move for Riri, it’s actually a huge deal because she’s the first black woman to create a brand for the luxury group.

In a recent interview, the singer admits that she had know idea she was making history when planning this next move.

” I didn’t even know until months into our relationship, when Jahleel (style director for Fenty) brought it to my attention. And I’m like, ‘Are you sure about that? Did you do your research? ’Cause I don’t wanna state a claim that…’ Because I still couldn’t believe it. It made me feel proud,” she told T Magazine.

While she is proud of the fact that she is black, female, and achieving all this at just 31, she confidently aware that she’s where she is because she’s a hard worker.

“There are also other factors: I’m young. I’m new to the family. I’m a woman. Those factors do come into play, but I will not apologize for them, and I will not back down from being a woman, from being black, from having an opinion,” she said.

“I’m running a company and that’s exactly what I came here to do. I do know that the reason I’m here is not because I’m black. it’s because of what I have to offer. That’s what they’re invested in. And the fact that I’m black is just that: a fact.”

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