Influencer Louise Cooney ‘Buzzing’ As She Finally Reveals Her New Brand

It's an exciting day for the Limerick native as she brings her 'lockdown project' to life.


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A post shared by Louise Cooney (@louisecooney_)

After lots of anticipation and plenty of speculation over what was set to drop, Irish influencer Louise Cooney has finally announced her new brand and lockdown project.

Releasing an activewear line titled CLOO – a play on Louise’s name, the new brand creator took to Instagram to speak a little about her collection before it launches to the public.

“I wanted to create a collection of pieces that are stylish, functional and flattering and I really think you’re going to love it,” says Louise.

The brand will feature a range of pieces to begin with from yoga pants to sports bras and long sleeve tops.

As a lover of exercising, and pilates in particular, often showcasing her workouts from home, this collection seems like the perfect fit for Louise and her active lifestyle.


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A post shared by Louise Cooney (@louisecooney_)

Shooting the collection in Belfast earlier this month, Louise admitted that this brand’s release was a “dream becoming reality”.

As for release date and when we can shop the brand, well, that’s yet to be revealed but keep your eyes peeled, it’s looking like it will be this month.

And aside from her athleisure brand, Louise is set to be launching a range of alcoholic drinks with West Cork Distillers which will all be revealed next year. Exciting times.