Missguided Opened Its First Real-Life Store Today And The Pics Are Insane


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Missguided has earned something of a cult following since it first launched online in 2009.

It’s the Holy Grail of co-ords.

Even Taylor Swift is a fan – she rocked this €65 two-piece at the American Music Awards last year.

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Source: Splash News

Now the online retailer has moved to I.R.L. sales, opening its first ever physical store today at Westfield in Stratford, just outside London. The shop, which spans 20,000 sq. ft, is the first of four stores planned for the UK in the coming months.

Pictures have been rolling in on Twitter, and we are praying to the Retail Gods that there’s an Irish opening in the pipeline too. Just LOOK…

There’s a full-on pink Barbie jeep in store:


Source: Twitter/@nenehtrainer

More co-ords than you can shake a stick at:


Source: Snapchat/Sarah Ashcroft

And shoes.

All the shoes:


Source: drapersonline.com

The walls and displays are decorated with lightboxes which don’t seem to be for sale, but which we NEED:


Source: Twitter/@jessicaellis_

Just look at the lift:


Source: Twitter/@sarahashcroft

Oh, and the mannequins are on point, too:

A Sephora opening is also touted for Westfield, but there’s no confirmation of a date just yet. Road trip to Stratford, anyone?


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