'NOT NOW, DOROTHY PERKINS.'
While the rest of the country was coming to terms this morning with what a non-EU Britain meant for their political and financial future, the folks at Dorothy Perkins HQ were busy dealing with a bit of a PR nightmare.
The UK retailer published an alarmingly cheerful tweet from their official account earlier on, in a case of social media scheduling gone direly, direly wrong.
Unsurprisingly, the tweet has since been deleted, but not before people gave the retailer a serious dressing-down:
Normal service has resumed over on the Dorothy Perkins Twitter timeline at this stage, but we reckon there are a few red faces at their offices this morning.