The campaign features some mega-famous models.
Kanye West has taken a different approach to launching his season six Yeezy campaign.
Instead of debuting the coveted fashion line at NY Fashion Week like he has done previously, Kanye has acknowledged that social media is becoming the be-all and end-all of the fashion industry. This time around, he’s chosen to have his wife, Kim Kardashian, and some of her famous friends model his clothes and post pictures on their Instagram pages.
Kim has sent fans into a frenzy on social media over the last 24 hours, sharing posts of her celebrity pals and fellow influencers on her Instagram and Twitter, showing off her husband’s latest collection. You’re sure to recognise some of the familiar faces modelling the rapper’s new line, such as Kylie Jenner’s best friend Jordyn Woods, Kim’s ex-employer and heiress Paris Hilton, the Clermont twins and Amina Blue, to name but a few.
Kim’s been creating hype by sharing paparazzi photos of her wearing the latest Yeezy clothes on her Instagram since November last year. The season six campaign, unveiled across social media platforms yesterday, consists of the famous models and influencers dressed as Kim clones, recreating her pap shots in the same locations and outfits as the original photos Kim’s been posting over the last number of months.
One thing about the campaign that has people talking is Paris Hilton’s appearance. Everyone knows that Kim first made her debut in the public eye as Paris’ assistant back in the noughties, and it’s known that there’s been some beef between the two in the past. However, Kim seems to have put this bad blood to rest, referring to Paris in her tweet as “The OG”.
— Kim Kardashian West (@KimKardashian) January 31, 2018
— Paris Hilton (@ParisHilton) January 31, 2018
We think Yeezy season 6 could be the best collection yet, what do you think?
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