Glossier Launched Their New Eyeshadows Right On The Oscars Red Carpet

This is marketing at its finest!

Super cool beauty brand Glossier used the biggest awards show of the year to launch their latest product – now that’s what we call extra.

Glossier teased their new liquid eyeshadows on Instagram on Sunday with the caption: “Lidstar glistening eye glow. On tomorrow. On the Oscars red carpet tonight. #Gloscars.”

The video clip showed swatches of each shade of the eyeshadows, which range from pink to purple and gold.

At the Oscars last night, celebs such as Taraji P Henson, Tracee Ellis Ross and Best Supporting Actress winner Allison Janney rocked different shades of the product on the red carpet:

This isn’t the first time Glossier have teased the eyeshadows, either – we got the first glimpse at the Grammys in January on their model, who just happened to be Beyoncé.

The eyeshadows are available online now – the brand don’t ship to directly Ireland just yet, but you can order via An Post’s Address Pal service or Parcel Motel. Get that Beyoncé glow, girl.


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