This is marketing at its finest!
Super cool beauty brand Glossier used the biggest awards show of the year to launch their latest product – now that’s what we call extra.
Glossier teased their new liquid eyeshadows on Instagram on Sunday with the caption: “Lidstar glistening eye glow. On Glossier.com tomorrow. On the Oscars red carpet tonight. #Gloscars.”
The video clip showed swatches of each shade of the eyeshadows, which range from pink to purple and gold.
At the Oscars last night, celebs such as Taraji P Henson, Tracee Ellis Ross and Best Supporting Actress winner Allison Janney rocked different shades of the product on the red carpet:
This isn’t the first time Glossier have teased the eyeshadows, either – we got the first glimpse at the Grammys in January on their model, who just happened to be Beyoncé.
The eyeshadows are available online now – the brand don’t ship to directly Ireland just yet, but you can order via An Post’s Address Pal service or Parcel Motel. Get that Beyoncé glow, girl.
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