Actress Jameela Jamil has been leading the backlash against the ad.
Jameela Jamil is well known for being outspoken and not shying away from talking about serious issues.
On Twitter last night, The Good Place actress posted a picture of an ad in the centre of New York’s Times Square for the very same ‘appetite suppressant lollipops’ that Kim Kardashian was slammed for advertising.
The ginormous billboard features a picture of a girl sucking two lollipops with the caption, “Got cravings? Girl, tell them to #suckit!” Jameela voiced her disgust for this type of ad being put up the in middle of Times Square:
EVEN TIMES SQUARE IS TELLING WOMEN TO EAT LESS NOW? Have we actually gone mad? Why aren’t there any boys in the ad? Why is it fucking PINK? Because you feel men can look however they want? Their goals are to be successful. But ours are to just be smaller? Fuck off @FlatTummyCo 🤮 pic.twitter.com/douKKwedxf
— Jameela Jamil (@jameelajamil) July 10, 2018
“Even Times Square is telling women to eat less now?” she wrote.
Many people got behind the star on Twitter, saying it’s disgusting that an ad like this can be put up in such an ‘influential location’:
Babes, tummy, lollipops – the infantilisation couldn't be clearer – and it shades into both targeting children in their drugs based diets, and also the sexualisation of children. Disgusting
— Sarah May (@Sarah_May1) July 10, 2018
How are these fucking awful lollies even a thing?! Which fucking clown ok’d appetite suppressant lollipops?! I don’t understand how the company even gets away with making them
— Jennie (@jenkinsey_) July 10, 2018
This is an absolute joke. Thank you for using your platform to speak out against this Jameela 🌻 I don't understand how this stuff is still happening and how people can still be ignorant to blatant patriarchal advertising.
— Charlotte Emily 🌻 (@thecharlotteem) July 10, 2018
It’s disgusting that they even allow that kinda advert to be used in such a influential location! Women already have enough pressure look and behave how society says we should without that kinda thing! 😒
— Lottie Mills 🙃 ☽ (@Roseville_Girl) July 10, 2018
Jameela previously spoke out about Kim’s ad with the lollipops, calling out the reality star for being a bad influence.
No. F— off. No. You terrible and toxic influence on young girls. I admire their mother’s branding capabilities, she is an exploitative but innovative genius, however this family makes me feel actual despair over what women are reduced to.
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