Being a beauty lover was tough in 2018.
Beauty only got bigger in 2018, and while we love makeup with every little bit of our hearts, we do have to admit that the whole industry has kind of lost the run of itself.
Here are some things that just need to die this year. Sorry, not sorry.
There’s enough foundation or serum there for several faces. Plus, IRL you can bet it dripped all over her top. It’s just not worth it.
View this post on Instagram
UNLEASH YOUR INNER ARTIST 🎨🌈 feeling so overwhelmed & grateful for everyone’s support on my collection reveal with @morphebrushes which launches November 13th 8AM PST and at all @ultabeauty locations on November 16th. 💞 check out the video on my channel for swatches & all details! ily __ 👕 @sistersapparel & custom jacket by @bryanhearns 📷 @brandonlundby
Surely all possible eyeshadow palettes have been made by now? There can’t be many more to do? Let us rest.
Similarly, everyone and their ma is bringing out a product now and it’s no longer particularly exciting. Unless you can be as good as Fenty Beauty, don’t try it.
The swatches of the new tarte shape tape foundation isssaaa JOKE!! I dont think they even have my shade to be honest! 😂 pic.twitter.com/f3hbiXK8fE
— Lovleesazy✨ (@Lovleeesazy) January 13, 2018
There’s no excuse at this stage.
It just seems like an unnecessary extra step? You either have them or you don’t.
It’s twee and overdone. There. We’ve said it.
Sure, you like two shades of this particular highlighter palette, but you will never use the mint green/orange/blue that they’ve decided to stick in alongside them. Not even as eyeshadow. Buy a single and save your money.
2018 really was the year of the call out, and while it was necessary for some dirty laundry to be aired, maybe this year we’ll actually hear some makeup reviews. We live in hope!
Brands bringing out super sheer skin tints and celebrities proudly showing off their ‘makeup free’ faces on Instagram is nice… if you’ve got a dermatologist on call and haven’t had a spot in ten years. It’s the same pressure to be perfect, just in a different form.
Get the latest news, hottest trends & biggest competitions to your inbox.