That packaging though.
Last night, our favourite makeup brand Anastasia Beverly Hills debuted their latest eyeshadow palette.
The palette, named ‘Sultry’, is insanely pretty, but we need ABH to take a day off because we are broke from just splurging on ‘Norvina’.
The announcement came shortly after the brand revealed they would be launching eight super-sparkly shades of loose glitter, so naturally they needed a super-sparkly palette to accompany it.
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#REVEALED 🚨Oh that’s not all….There is also a NEW! #EyeshadowPalette 🙀🙀🙀 😍✨❤️ @anastasiabeverlyhills #Holidays2018 The #Sultry Palette Includes 14 shades . Will be available ➡️ SEPTEMBER 25TH on their website/ OCTOBER 9TH online retailers / in stores OCTOBER 12TH / . . . I #Love ABH Eyeshadows! And I’m always happy to see more What are your thoughts? ✨😍❤️ XO #Trendmood #anastasiabeverlyhills #abh pic: @amymacedo . . Thank you for the beautiful update! @joannasuzette 😘❤️ . . #makeup #beauty #bbloggers #beautyblogger #makeupoftheday #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint
ABH have been firing these gorge palettes at us this year, however there’s something about this one we haven’t seen before. I mean, look at that glittery packaging.
The palette contains 14 shades – a mixture of intense shimmer and soft mattes. The shades go by the names: Birch, Bloom, Ember, Rose Quartz, Steam Punk, Pearl, Fresh, Noir, Slate, Cyborg, Dystopian, Teak, Twig and Cinder.
About the shades, ABH brand president Norvina said:
It’s a neutral palette that is free of warm orange/browns/reds (bloom is coral). I felt the variety was necessary for ABH. The cool tones are accompanied by neutrals and a pop of coral that I felt balanced the scales.
The foiled shades are super creamy with a lot of dimension and of course same formula as Norvina, or Modern Renaissance, Soft Glam etc.
I made a cool tone smoky metallic palette that I love 🎨Sultry Palette pic.twitter.com/yehA6gt4T5
— norvina (@norvina1) September 18, 2018
Norvina said she took inspiration from MAC makeup artists when designing ‘Sultry’. She said:
Growing up I used to look up to Mac artists working the counter in awe, they’re eye looks were always insanely beautiful.
I was most impressed by the cool toned smoked out eyes with a blown out lower lash line. Those memories & them were on my mind when making Sultry.
If the packaging of the palette isn’t OTT enough for you, take a look at the PR box.
I could not find the perfect box, so we designed this one custom, chose matching acrylic to fit the palette and match with the gold roses.
Sultry PR Box – Part 3 pic.twitter.com/SeW7mRJUev
— norvina (@norvina1) September 19, 2018
They WENT there.
Sultry launches on 25th September on the Anastasia Beverly Hills official website (they deliver to Ireland). Best start saving.
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